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Friday, September 2, 2011

Enjoy the complete measure with the Harry Winston Opus 11's relevance

It's near hallucinatory to determine time fractured, distorted, then reassembled in an act of kinetic artistry that would make Jean Tinguely envious. But at the same time, it truly is somehow far more than this central flourish, more than the sum of its 566 parts, a lot more than the 11th installation of what has been the watch industry's most ambitious project. It can be the very first sign of optimism. It's the first blossom on a tree that has stood barren for a lot of many years. It symbolizes the return of Prometheus the light-bringer to a planet that has been engulfed in darkness. It is going to lead the way. It is going to bring life back for the view business. And as such, it transcends its status as a mere timepiece and becomes a lot much more. It can be the renewal of hope itself.

It is impossible to enjoy the complete measure with the Harry Winston Opus 11's relevance towards the watch business with no wanting back at the last handful of many years. Let's jump-cut back in time. The starting of the new millennium was an extraordinary period of burgeoning innovative momentum for watchmaking. And to kick-start this third millennium, it was suddenly ignited by a wave of creativity not experienced given that the Belle epoque of your 18th century.

Amid this wave of technical and aesthetic innovation resulting in timepieces for example Ulysse Nardin's Freak, Franck Muller's Revolution two, TAG Heuer's Monaco V4 or Richard Mille RM 001, came a nouvelle vague of horological enfants terribles who insisted on redefining the language of telling time. They abstracted it and asserted the primacy of its emotional expressionism above all else. Watchmakers like Vianney Halter and Felix Baumgartner transformed the wristwatch from a utilitarian gadget into kinetic art for the wrist. Nevertheless it was the brand Harry Winston, eager to define itself amid the pantheon of horological heavyweights, that took essentially the most daring step of all. It produced Opus, a partnership with these maverick independent watchmakers together with the sole want to push the envelope of artistic expression. The result was probably the most vibrant hothouse for horological daring, the likes of which the planet had never noticed.

In particular, Opus 3 and 5, created in tandem with Halter and Baumgartner respectively, represented two of your most groundbreaking operates of horological art in our lifetime. However, by 2008, this new vision for watchmaking art had become diluted by opportunists and dilettantes, all of whom wanted to add their voice and accrue the resulting commercial positive aspects, but forgot that a watch by definition had to function flawlessly. Consequently, corporations started to churn out wild and wacky timepieces with zero horological legitimacy, which had been simultaneously plagued with excellent manage problems, developing a crisis in consumer self-confidence.

Then came the second bullet in this lethal double tap: the US subprime crisis, which ignited a chain reaction of panic all over the world. Suddenly, men and women started out to retreat from this new style of watchmaking and reinvest wholly in acknowledged, established, classic brands, thus bringing regarding the existing era of neoclassical horology that's upon us now.

Even so, there was an even greater compulsion for view CEOs to suddenly learn that their patrimony was to create round, flat, classic watches, which was related towards the rise of China and its glorious Han individuals since the world's greatest buyer engine. Rapid to look for their fortunes in China, brands rapidly reconfigured their solutions to reflect what they believed (erroneously) would be the only type of watches the Han customer wants, which they condescendingly believed extended uniquely to round, flat and classic timepieces. As a result, the innovative flame which had flourished inside the initial two-thirds from the decade was all of a sudden doused with cold water. In the ensuing two to three years considering that the economic crisis, the horological planet has largely been a barren ground of uninspired and self-imposed banality.

Because the recovery of the view marketplace continues in the doldrums of 2008, thanks specifically and singularly towards the incendiary commercial might of Asia, we've been scanning the horizon for the very first signs of renewed creativity, only to become disappointed?- until now.

Simply because Harry Winston's Opus 11, made in collaboration with Denis Giguet (who, amusingly, was a former employee of Winston just before he, as they say, "went rogue") is this kind of an outstanding timepiece on just about every level - layout, mechanical ingenuity, kinetic originality - that long term historians will recognize it to become the single vivid spark that could reignite a new era of renewed creativity inside the watch marketplace. It is literally the return of Prometheus, after yet again bringing light to a planet which has been immersed in creative darkness.

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