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Wednesday, September 12, 2012

Burberry went from an impartial company


The Burberry fashion goliath is known for its check-pattern design and the founder Thomas Burberry's trench coat. But there is more to the history.

The fashion brand Burberry is known for its iconic trench coat, squared pattern and natural color selection. Taken from The british isles, the fashion goliath has extended its manufacturing in the evening trench coat and now offers a large bunch of smells and products, such as jewelry, shoes and belts.

While the famous trench coat that many associate with the Burberry brand was made by Burberry's original found Thomas Burberry, the iconic pattern that will define the Burberry look came much later.

The Inception of Burberry
Thomas Burberry is the original founder of Burberry. He started the famous brand in 1856 after completing years as a draper's newbie. He started Burberry by opening a store in Hampshire, The united kingdom, that focused primarily on outerwear.

Although a success, Thomas changed the way he created the outerwear jackets in 1880 by introducing gabardine to the clothing, which is a water-resistant and breathable fabric.

The Growth of Burberry
The popularity of Thomas' designs grew and soon the name changed from Burberry to Burberrys, because of the many stores he were able to open in London, The united kingdom and surrounding area.

It was the popularity of his functional outerwear that landed Thomas in a deal with the War Office to create the trench coat to suit contemporary rivalry. The trench coat became a popular fashion item after the war and the iconic check design was made in the 1920s as a primary lining of these applications.

Modern Burberry
In 1955, Burberry went from an impartial company to becoming a part of the great General Stores (GUS). However, by 2002, the London Stock exchange became the platform for Burberry Group plc's sailing and in 2005, GUS divested any interest in the company.

The modern Burberry brand is managed in CEO Angela Ahrendts, who took the positioning after long-time employed Rose Marie Bravo retired from the CEO position.

The Burberry Collection
The current Burberry selection is divided into several sections and accessories. These sections are indeed sub-brands of the Burberry family, including Burberry London, Burberry Brit, Burberry Prorsum, Burberry Sport and Thomas Burberry. The Burberry London is the primary brand of all the sub-brands.

In addition, the current brand of Burberry smells continues to grow over time, adding smells under all the sub-brands. Popular smells include Burberry Brit, Burberry London, Burberry Sport, Burberry The Beat and Burberry Brit Sheer Eau de Toilette.

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