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Friday, September 7, 2012

Granted it is a fantastic sum of money


I was sure there needs to be more to the story and was determined to find out for myself and so when one of the team members from the Piaget boutique in London's exclusive Harrods Department Store contacted me via LinkedIn, I knew this became my chance. With my curiosity piqued I quickly arranged for my trusty sidekick and shooter – Adam Priscak – and I to visit the boutique at Knightsbridge and invest some time talking through some highlights of the current collection with Piaget's Steven Wu and Romain Giovannetti.

A quick side note for those who may not have had the chance to visit one of London's most iconic shopping precincts before; Harrods is richness amplified. If you're from London like me then you sometimes take it for granted, but the department store slap hammer in the middle of prime real estate Knightsbridge is a luxury destination in its right. If you're ever in the location it is a must visit.

The Piaget boutique occupies the space between De Drinks and Chopard, by the entrance to the 'Room of Wonders'. As soon as we step inside we are met with by the impeccably dressed Steven who shows us to your seats. Steven moved to Piaget from Breitling at DM London less than a year ago, and I was very impressed with both his familiarity with watches (not just Piaget) and also his demeanor. It's very easy to get embroiled in buzz-word mumbo large when speaking to sales guys which represents a brand, so speaking to a 'regular' person was a welcome change.

As i mentioned previously, Piaget has never also been known for much more than the Altiplano and some other high jewellery lines but that may be all about to change.

For a brand synonymous with slim watches, it's no surprise to learn that this is the thinnest automatic flying carousel tourbillon movement created by any brand to date. Still, that doesn't make the achievement of this relatively impossible task any less impressive.

In the weed the watch is extremely eye catching with a deep set switch allowing the tourbillon mounted to the end of the minute hand to switch around the switch freely. The hours are indicated by a smaller arrow on the middle raised compact disk. The piece reminded me of the Cartier Astrotourbillon (Cartier is also a Richemont owned brand), but the Piaget trumps it in terms of movement depth and the fact that it is an automatic! Housed in 18k white gold, it is a limited production (but not a restricted edition) piece selling at an eye-watering £230, 000!!

Granted it is a fantastic sum of money to pay and whether it will hold anything close to that value is your guess. That being said I think it's probably fair to say that the piece will continue to be classified as an 'Important' watch – for the foreseeable future at least – due to the fact that it is currently the world's thinnest automatic tourbillon but does that mean that it will ticket well amongst collectors? Well, that's for the auction results from Christies and Antiquorum to decide when a piece is traded in one day. Until then my own conclusion is that we am glad to finally see a high side-effect piece from the brand that may actually awaken some new interest in it.

Another piece that caught my eye was the Emperador Coussin, this time in rose gold with a very nicely displayed silent celestial body phase side-effect.

I'm a sucker for appearance, so a massive uneven lunar display aperture is right up my alley! I have a thing for this type of bluey dull switch and cushion formed rose gold case, probably in no small part due to its similarity to the iconic Genta designed Patek Philippe Nautilus. That's not a bad thing in my eyes, and it could well be a good ongoing line for Piaget should the new Emperador Tourbillon meet its accounts receivable once it's formally available later this year. The style is good for formal or even business casual wear, and I can picture it now at the cuff end of a Madison Unique suit.

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